There is a major theme I hear on the topic of content creation and building an audience. It applies whether you are tweeting, blogging, instagramming or whatever else.
Create tons of content. Always show up and always be creating.
Followers at the least expect consistency in your creation. If you blog daily, never miss a day. If you tweet often, never skip more than a few days.
At the most, create as much as you can. Give your followers or audience the choice of consuming the content they want.
Those who show up win.